The National Parenting Center

LOL Surprise Dance Tots

LOL Surprise Dance Tots

LOL Surprise Dance Tots is a unique spin on the classic LOL product for those that remember it. As with all things LOL Surprise, the fun is inside the ball. It never gets old for kids to see what items they discover when opening the ball up. Invariably the doll you’ll find will be vibrant […]

LOL Surprise Dance Machine

LOL Surprise Dance Machine

LOL Surprise Dance Machine is loads of fun. There is a lot of unwrapping here, which is part of the LOL brand, so if you are not a first-timer to the line, you’ll know what you are getting. An unboxing adventure of each and every piece. Kids love this as it feels like they didn’t

Marvel Battle Cubes

The Marvel Battle Cubes are a compact, entertaining toy that will surely engage children. Kids testers were so excited about being able to select their favorite superhero characters to do battle with. The battle cubes, despite their name, actually provide a lot of laughs and surprises. Think of the play pattern as a classic rock

Adora Sunshine Friends Skye

The Adora Sunshine Friends Skye plush doll will make a great addition to your little one’s summertime fun! Skye is actually a great addition to your child’s outdoor play, not something generally associated with a plush doll. When they think of toys being taken outside, most parents instantly think of the “dirty factor.” Adora has

Sensory Create & Play Beads

These Play Beads surprised our parent testers because while they initially thought they knew what was going to be inside the box, they ended up getting inspired by a whole slew of ideas they hadn’t anticipated. Roylco provides a series of illustrations in the instruction booklet that encourage a variety of creative ideas. The beads

Candy Collections!

Candy Collections!

Candy Collections! is a fun family game that both children and adults will enjoy. The game itself is well-made. The character pieces are strong and solid, with no cardboard characters that stick into plastic bases. The board game, cards, and pieces are all vibrant colors with cute illustrations that put a smile on our tester’s

Cover Me 4-in-1 Convertible Car Seat

Infant and baby car seats are one of those essential pieces of the parenting experience. Finding one that works for you can make a world of difference for new parents. Among our testers, this new Baby Trend 4-in-1 racked up high scores across the board. The first great impression it left was that it installed

Sit N Stand® 5-in-1 Shopper Plus

There are so many ways to use and grow with this terrific stroller. It all starts in car seat mode, then taking advantage of the standing platform in the rear, a sibling can hop on for a ride either in car seat mode or in regular stroller mode with a younger child. Next up comes

MUV Expedition 2-in-1 Stroller Wagon Pro

Let’s face it, every family can use a wagon to tote stuff to the beach, sporting events, or even a quick trip to Costco. The MUV 2-in-1 wagon does not disappoint. In fact, it delivers in spades. The frame arrives already put together, which makes assembling the rest of the wagon a snap. The wagon

Respect the Earth

Respect the Earth

The Respect the Earth and “ecologic puzzle” is a great way for children to begin to learn to create good habits when it comes to stepping up to protect our planet. The matching puzzle pieces provide a before and after photo or a good and bad photo that is perfect for opening up a dialogue

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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