The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2013

Seat Pets

Unique, adorable and easy to install these new padded “T” shaped shoulder harness covers impressed parents and delighted children. Seat Pets are smooth and soft like a fuzzy pillow. The adorable characters are appealing but where Seat Pets really shine is in their ability to prop children’s heads up when they fall asleep during long drives. We have all cringed when we look in the back seat and seen our babies with their heads lolling at awful angles. The head of a Seat Pet can be moved out of the way but it can also be moved into place to snuggle like a supportive pillow just right for catching and supporting heads and necks. Other design elements that parents liked included how easy these were to attach and detach and the fact that there are several different pockets where items such as snacks, tissues, games and the like can be stored. Kids really fell in love with these Pets and often asked if they could take them to bed.

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Recommended Age: 3 and Up
Price: $ 19.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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