The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2018

Selmas Dolls

Selma’s Dolls are beautiful and a lovely way to teach your children about individuality and unity. There are three lines in this new assortment of dolls. Annie, a down syndrome friend, Lola, a Mexican-American friend and Ameena, a Muslim friend. The message of tolerance, acceptance, and compassion were clearly the driving force behind these sweet dolls, and that vital message was not lost on our testers. Instead of using our differences to create division, Selma’s Dolls help children celebrate the beauty of being unique. Visually Selma’s Dolls will remind you of an old school Ragdoll from the 60’s and 70s. This was a plus for parents who enjoyed the nostalgic, familiar feeling. All of the dolls feature vibrant colors and contrasts, this made them quite appealing to little ones. Each has distinctive clothing and shoes to match their personality and/or religion. The dolls are made with a soft, plush jersey material. Perfectly sized for small arms to squeeze with comfort. They also can be spot cleaned very easily. Each doll comes with a book that tells a little story about who they are and their struggles. Adding this level of empathy really enhanced the bond little ones felt with their doll. As for parents they loved that there are conversation starters to help them ease into and feel comfortable discussing topics about differences without feeling like they need to be experts.

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Recommended Age: 2 and Up
Price: $ 39.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

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June 1st

September 1st

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September 23rd

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July 31st

October 30th

Report Issued

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August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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