The “free & clear” portion of Sensitive Home’s Free & Clear Laundry Detergent refers to the complete absence of the chemicals and toxins that have been used in cleaning products for decades. We all like to keep a clean home, and when you have a family, you take extra care in considering what you bring into that environment. Depending on the size of your family, you could be doing a whole lot of laundry in a typical week, cleaning the clothes that will be worn against the skin of your loved ones. The chemicals and fragrances of traditional detergents can bind to the fibers of your clothes. It’s part of a parent’s job to ensure that the products we use won’t cause rashes, reactions, or any other non-observable issues! This detergent is plant-based, and according to our parent testers, was effective at cleaning all levels of dirty laundry. On top of that, it is fragrance-free, unlike many others on the market. This mild and effective detergent has a relatively neutral pH, keeping blankets, towels, stuffed animals, pajamas. etc., soft and cuddly. Through two months of testing, we received no reports of any headaches or skin reactions. Seeing that Sensitive Home has received endorsements from The Eczema Association, Psoriasis Foundation, EWG, EPA Safer Choice gave parents an added level of security and faith about using the detergent in their homes.