The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2016

Shopkins Chef Club Hot Spot Kitchen

It’s pretty hard to walk into a toy store and not run into Shopkins, which is why the brand was an instant magnet for young testers. These tiny plastic figures each come with a personality all of their own. The Hot Spot Kitchen comes with Chocolate Cake Jake and Valentina Vanilla Cake. The kitchen comes with a stove that opens and has a moveable oven rack. The little microwave above the stove spins for that “real” feel and all the drawers open and close. The trim at the bottom of the kitchen has pots, pans and spoons molded in the plastic detail. This set can also be combined with many other Shopkins sets to make a virtual Shopkins world. The set’s plastic is very durable and never broke or cracked throughout the testing. In addition, the colors are vibrant and eye-catching. Parents told us that all these elements helped support the creative, imaginative play that Shopkins is famous for.

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Recommended Age: 5 and up
Price: $ 19.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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