The National Parenting Center

SEAL OF APPROVAL WINNER

Fall 2013

The Amazing Squishy T. Rex

Totally unique and utterly ingenious is what parents had to say about this new toy from SmartLabs. Inside the very colorful and alluring box you will find your very own T. Rex with visible anatomy including squishy internal organs and tongue. First impressions were that the pieces are nicely molded and go together well. There is plenty of detail in the anatomy. The levels of dinosaur education extend from its skeleton and its organs all the way to its muscles and skin. Then comes the cool part. You can take T apart, including all of his squishy organs. It is a truly amazing, hands-on experience as kids learn what all the organs are and where they belong. The accompanying book is a super addition with loads of interesting facts and information. Kids can dissect the dino down to its bones again and again. The educational value really impressed testers who watched their kids learn about not only the T-rex but also how parts of the body fit together. Armed with this knowledge they can begin to make logical deductions about their own insides and how it all might look and work.

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Recommended Age: 8
Price: $ 27.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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