The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2019

The Dream Pillow

The Dream Pillow is a combination pillow AND craft kit that is intended to develop a peaceful, positive bedtime ritual that in turn results in restful sleep filled with pleasant dreams. This is done by having your child (and you depending on their age) write down their dream or happy place and stick it in the pillow so they have positive thoughts before they go to sleep which will then translate into sweet dreams. This is a great idea if you have a child who is struggling with bad dreams or nightmares. The concept is the brainchild of 7-year-old Harper Miller who came up with the idea to help her baby brother have happy dreams. The set includes a pillow, a storybook and a cloud-shaped pad of paper. The graphic design of the packaging and the color choices impressed parents who noted the gender-neutral approach employed here. A portion of the proceeds from sales of The Dream Pillow goes toward a charity that helps provide scholarships and mentorships for children living in poverty. This was met with nothing but high praise and appreciation by our parent testers.

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Recommended Age: 3 and Up
Price: $ 29.95

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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