The National Parenting Center

The Seal of Approval

<p style=”font-family: new times roman; font-size:14px;”>The National Parenting Center’s Seal of Approval program is an independent testing procedure conducted to judge a variety of products introduced and marketed to the parent/child consumer market.</br></br>

The testing involves a multi-step process conducted over an eight week period. Staffed by volunteers, the testing facility of The National Parenting Center gives parents, children, and educators the opportunity to examine a variety of submitted products. The testers are encouraged to play with, build, read about, and judge by the reactions of the children, each product’s quality.</br></br>

However, during this unprecedented time in the history of the world, our “new normal” posed a unique challenge for us as the COVID-19 pandemic took hold and brought the everything to a screeching halt.</br></br>

Our traditional testing process was suddenly obsolete and even dangerous. This led to the creation and adoption of a whole new approach. This involved fewer testers and a vastly safer protocol. We reached out to our most veteran and skilled parent reviewers, those who’s insights and thoroughness we have come to value immensely. We ratcheted up the criteria by which we drilled down into the strengths of each submitted product. We increased the number of product features we asked our reviewers to score from 13 to 24. This was followed by in-depth follow up interviews by our staff with each tester to better understand their experiences and feelings about each product they reviewed. We feel that this new stringent methodology resulted in keeping with the rigorous standards people have come to expect from TNPC for identifying only the finest products being marketed to parents and their children. We want to thank everyone involved in helping us complete our ongoing mission during these challenging times.</p><BR>
<p style=”text-align: center; font-family: new times roman; font-size:14px;”><i>**The National Parenting Center’s Seal of Approval recognition
</br><em>does not imply or guarantee the safety of products listed.</em></i>**</p>

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A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period


FALL ‘22


Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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