The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2010

The Shuttle Imagination


We all remember one of the best toys from childhood being the empty refrigerator box. Mom and Dad got their new toy and you got yours. Something about having a place of your own, where you could act out imaginative play and the sky was the limit, made it the perfect transformative escape. The Shuttle Imagination does just that at a fraction of the price of most major appliances. After working your way through the decidedly complicated instructions, it was playtime and boy was it ever. While it looks like a space shuttle ready for creative artists to decorate, that didn’t keep kids from dreaming up a variety of scenarios to play out. From astronaut, to race car driver to drive-through restaurant order taker. There really is no substitute for toys that encourage imaginative play.

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Recommended Age: 3 to 10
Price: $ 69.95

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

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February 15th

June 1st

September 1st

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September 23rd

Testing Ends

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July 31st

October 30th

Report Issued

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August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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