The National Parenting Center

SEAL OF APPROVAL WINNER

Fall 2016

Think & Learn Code-A-Pillar

Fisher-Price’s Think & Learn Code-A-Pillar is a unique, innovative, and captivating electronic toy that lays the foundation for coding and it is made for….pre-schoolers!! What a world. From the very first push of the start button on the caterpillar, kids were immediately captivated by the animated and adorable caterpillar. The Code-A-Pillar is a ten piece toy that a child assembles in a variety of configurations so that they control the direction it moves and the music it plays. It was all kind of mind-blowing watching pre-schoolers not only thinking along these lines, but planning and executing what they want the Code-A-Pillar to do. Testers had a great time creating obstacle courses for the caterpillar to follow without crashing or bumping to a halt. If it happened to crash, it’s no problem repositioning the toy, pushing the button again and setting it off on its path again. Plus, it also exercises their fine motor skills. You do need a rather large, flat, unobstructed area to use this toy this in. It will not work on carpet or a rug.

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Recommended Age: 3 and up
Price: $ 49.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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