The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2020

Tonies

Parents were effusive in their praise for the Tonie Box. The Tonie box offers a novel approach for children to learn how to experience listening and simultaneously tap into their imagination. Since it only produces sound, and has no screen or microphone it really is a welcomed departure from so many items hitting the market now. There are two main features to the Tonie Box. You can use the creative Tonie, to pre record anything from bedtime stories to songs you record. One exceptional part about the creative Tonie, is that you can give access to other people, such as a grandparent who lives out of state. They can then record themselves reading a special story or anything that they want. All they would need is access to the Tonie app, on their own device. Your child can listen to a loved one reading a bedtime story, even if that person lives far away. The other Tonies are different characters that each have their own songs and stories that you can listen to on the Tonie Box. So if your child loves Toy Story, you can get the Woody Tonie, and he will provide different Toy Story songs and stories. All you have to do is set a Tonie on the top of the box, and it magnetically stays in place. The Tonie Box doesn’t have the usual, fast forward, play or pause buttons that other devices have. Instead they have created the box to function with movement and the pressing of the ears on top of the Tonie Box, it’s so much more fun than pressing buttons. The box itself is a well made, colorful and durable product. The sound it produces is crisp and clear. WiFi is not required to use the Tonie Box. This makes it easier to take and use on road trips, or vacations, or anywhere you may need to keep you child occupied. You can also plug in headphones or ear buds. Parents told us it was really easy to set up, and the directions are very straight forward. This is a great new product that you really should look for this holiday season.

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Recommended Age: 3 - 5 years
Price: $ 99.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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