The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2017

Top Trumps

In November 2016 the United States experienced a cataclysmic shift. In an instant what was up was down and what was real was fake. The venerable card game of Bridge had players designating a suit with the name of a US president, and a game company in the UK had something of a PR nightmare on its hands. In business since the 70’s they found themselves in the middle of a maelstrom. (We’re guessing Lincoln Logs never went through anything like this). We saw the effects here with testers who thought it was a joke, satire, a parody or worse. Taking all that baggage into account, you have really got to hand it to Top Trumps, winning over testers and walking away with a Seal of Approval is a significant achievement. And for good reason, the series of games with the Baby Animal theme was positively received by parents and children. The games are engaging and entertaining, requiring just the right amount of learning, problem-solving and teamwork. Game time is fast allowing you to squeeze in a quick game no matter where you are or play multiple games in one session. Parents, most of whom told us they wished it had a different name, said they would buy this for their kids or give it as a gift. Learning that there is an entire series of Top Trumps games left them all intrigued to find out more about the company and their games. Kudos to Top Trumps for braving the storm.

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Recommended Age: 6 and Up
Price: $ 7.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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