The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2010

TrueWomb Sleeping Swaddle

Swaddling has become a sort of art form for some parents and a nightmare for others who struggle with it. We have all heard about the benefits of a good swaddle and if you can master it, your child is destined for a good night sleep. As for the rest of us there is TrueWomb. TrueWomb is designed to help with the oh-so-complicated twists and turns of swaddling correctly. The fasteners and ingenious design help take the guess work out of which part of the blanket goes where. The adjustable wings make it simple to use and creates a near-perfect swaddle every time. The illustrated directions simplify it even more. The fact that the directions are imprinted on the blanket so you can easily reference it every time was seen as brilliant by testers! The material itself is thick, warm and durable.

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Recommended Age: 0-9mo
Price: $ 34.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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