The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2020

Whatsitsface

Whatsitsface is a plush toy created to help little ones identify, get in touch with, and in some cases, help them express feelings. This isnt a classic, soft cuddly plush doll. The doll’s body is but the head, where the emotional interaction all happens, is hard plastic. There is a reason for that; its where all the emotional expressions are held. The head’s mechanism is a unique way for the toy to display six different emotions through six different faces. Parents appreciated the opportunity it gave both their children and themselves a tool for exploring feelings. Testers told us that they found themselves returning to this toy again and again as a teaching tool when describing big emotions and their various labels. They described it as extremely helpful as a visual aid when explaining to little ones what different emotions mean, how they feel, and what they might look like. Children responded to the concept quite well in those hard to handle moments given the toy’s inviting nature. We have to point out an issue that we hope the company will address in future versions of the doll. The knob at the top of the head can be tough to turn, and little fingers can get caught in the rigid plastic swiveling face mechanism. This means that parents might end up being the ones to manipulate and lead the exploration instead of children having the freedom to do so. As of this writing, we give that warning along with the worthy praise this concept deserves, a strong visual aid that helps explain emotional labeling, management, and understanding to younger children.

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Recommended Age: 0
Price: $ 24.95

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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