The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2013

www.AnimalJam.com

This is a fun and quasi-free web site that offers kids what anyone might expect when visiting a site connected with National Geographic, amazing pictures of nature. Included in the site are lots of interesting and fun facts about nature along with games, videos and activities like building an animal character and its den. There is a social media component here that quickly assuaged parent’s fears about unsavory experiences. There are games moderated by live people. It has numerous safety and privacy filters including a choice for how kids can communicate with each other that parents select, safe chat, restricted chat or bubble chat. Parents felt good about their kids spending time on a site where they are interacting and learning about science and social studies. Children are engaged and challenged to use thinking skills, improve their reading and build a stronger level of conceptual understanding.

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Recommended Age: 5 to 10
Price: $ 5.95

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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