The pink and purple colors used to create the packaging of this craft kit left no ambiguity about which gender this project was geared for. The box turned out to be quite an appealing aspect of this new offering from Horizon Group. The bright colors, see through window and pictures offer a glimpse into the fun artistic activity inside! Open the box and girls will find a cornucopia of things sparkly including shiny crystals and jewelry. Indeed this comes with everything needed to make wearable, durable necklaces, rings and bracelets. This is the stuff lots of girls dream of as it includes colorful glitter, a DIY craft activity, crystals and jewelry! It encourages individuality and the users own personality and style as they make their creations. Since so much of the kit is based around the experience of making crystals, parents felt this would foster enthusiasm and inspiration about the science behind it all. Testers felt the price was reasonable since it is so unique and when the project is finished kids have a set of durable, high-quality jewelry pieces that are trendy and cool enough that they can actually feel good about wearing and sharing them.