In the last couple of years Barbie has gone techno and the addition of whiz bang gizmos is really connecting with girls and their moms. Barbie comes with a camera in her shirt. Crazy, right? Crazy cool according to testers. The pictures can be downloaded to your computer but they are also displayed on the clothing. Whoever thought of this gets kudos for really thinking outside the box. Girls loved being given the freedom take pictures of people, objects, colors and patterns and then opening them on the computer and manipulating them to fit the fashion that Barbie was wearing. It was interesting to see how quickly and intuitively kids picked up and knew exactly how to use this Barbie. What really put this over the top was the unique level of photographic creativity that was put into the hands of young girls who embraced the opportunity and made the most out of it.