The National Parenting Center

Building & Construction Toys

Mega Bloks World of Warcraft - Goblin Zeppelin Ambush

We have seen it before and here it is again, a video game making the jump to physical toy. Parents initially expressed some skepticism about whether or not their boys would be interested in a building toy based on the video game that is so visual and engrossing on the screen. They were quickly proven […]

Mega Bloks Lil Princess 3-story Enchanted Castle

Parents were delighted to discover this first building kit for little girls. Each block piece is sized just right, created with heavy duty plastic that has just the right amount of glitter so that girls could not stay away. There is a unicorn and a princess so that enchanted story lines can be played out.

LEGO Ninjago: Destinys Bounty

LEGO Ninjago: Destinys Bounty

If your child has grown up with Legos, loves them and is ready to take the next step, wait until they see this. This is for kids who are comfortable with lots of pieces and don’t mind following directions as this is a complex building set. The experience of constructing this magnificent looking ship is

Smart Fellow Pegging Game

It’s never too early to learn that round pegs don’t fit in square holes and visa versa. This very early building set is actually a game that challenges children with various building tasks. There are 20 puzzle cards that range from 1 to 3 based on difficulty. The front of the card shows you the

DJ Rock Dock

DJ Rock Dock

Got a kid who loves their iPod or MP3 player? That was rhetorical, of course you do. Here is a kit that brings together a hands-on building experience with a finished product that makes their music player a quasi-boombox. For any child who loves to find out how things work, especially when it comes to

Emmas Karate Class

Emmas Karate Class

Legos have traditionally been either gender neutral (Classic blocks and Duplo) or male oriented building sets. Seeing this obviously girl-centric building and play set delighted parents of little girls who were excited to introduce it to their daughters. The fine motor skill development that Lego is famous for along with concentration and balance are all

Toddler Starter Building Set

Ah, the milestones of childhood, the first tooth, the first steps and the first Lego set. Parents were almost as excited as their kids when they saw the box, thrilled to be able to introduce their children to the wonder and joy of building. The extra large pieces, a Duplo staple, are big enough for

Playmags Magnetic Blocks

Playmags are a truly remarkable open-ended building toy. One of the most popular submissions of this testing period kids and parents alike were captivated and couldn’t stop building and endless variety of shapes, structures, you name it. Each person brought their own imagination, creativity, originality and resourcefulness. The set comes with 100 brightly colored, translucent

KEVA Stunt Derby

KEVA Stunt Derby

Anyone remember Pinewood Derby? Anyone? [Crickets.] Well, MindWare obviously does and they have brought it back to life. But instead of just building a car to race, now you build it to crash into things. Everything you need is included, the parts of the car which your child can build and then customize (with decals,

Demolition Lab: Triple Blast Warehouse

SmartLab is creating quite a reputation for itself for striking the right balance between fun toys and scientific/educational products. Demolition Lab is a great example of their expertise at walking between those worlds. The essence of the Triple Blast Warehouse is to build whatever kind of structure comes to your child’s mind. Our testers really

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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