The National Parenting Center

Seal of Approval Report

Mix or Match Vehicles

Mix or Match Vehicles

This is a play set that admittedly caught many of our testers by surprise. They had never heard of Popular Playthings and the packaging is a little vague about what kind of play experience is inside. Once they opened the box their opinions quickly changed. They were pleasantly surprised at the quality and overall look […]

Surprise Butterfly Diary

Surprise Butterfly Diary adds a new twist to the standard children’s diary. It is a beautiful pink and purple diary with a fairy and butterflies on the cover. It comes complete with a marker and clip for keeping everything together. What makes this diary truly unique is the butterfly that comes with it. To begin

Paw Patrol Vehicles

Paw Patrol Vehicles

This is a line of vehicles designed to complement Nick Jr.’s popular Paw Patrol series. Each vehicle is made of durable hard plastic, is very well constructed and clearly designed for vigorous play. The character has moveable arms, legs and a swiveling head. The vehicle features a moveable drill and scoop. You can be sure

Paw Patrol Action Pup with Badge

Paw Patrol is one of the most popular programs on Nick Jr. and kids who are fans of the show were thrilled when they saw these toy figures of their favorite characters. Parents were impressed with the incredible likeness which was translated from the screen to these action figures. The articulation is pretty basic, limited

Ionix How to Train Your Dragon 2 Playset

Ionix’s How to Train Your Dragon 2 is a great example of what a fantastic building toy should be. The set includes 2 dragons; one has wheels and the other has wings as well as two characters from the movie. Kids and parents alike loved the realistic look of the dragon character. When it came

Air Hogs HyperTrax

Air Hogs HyperTrax

Air Hogs has added another cool new RC vehicle to its lineup. The HyperTrax does exactly as advertised on the box, it provides hours of fun no matter where you play with it. The design is very appealing, even in the box and testers couldn’t wait to get going. Luckily charging time is pretty quick

Wackytivities Kinetic Sand Neon Hourglass Asst

Hey parents, how does this sound? A sand product that is kind of like clay except that it doesnt make a mess or dry out. Pretty awesome huh? Well wait until you see these sets of neon colored kinetic sand. Some kids were entranced by the tactile experience while others adored the bright colors. Spin

Wackytivities Kinetic Sand Pack

If you ever loved playing in the sand at the beach (and seriously who doesn’t?) you are going to fall in love with this product. Parents and kids were amazed and thrilled with Kinetic Sand. Why? Well, you can take the sand and mold it into any shape and it will just stay there. When

Paw Patrol on-A-Roll Marshall

Being able to playact scenes and action from the very popular Paw Patrol TV series with this transforming toy was a real treat for young testers. The dog house/fire truck can be pulled out for a longer hook and ladder truck. Children loved creating scenarios where they could race to the rescue. This type of

Wubble Bubble Ball

Wubble Bubble Ball

Kids and parents loved the Wubble Bubble Ball, the problem was that they had the hardest time trying to describe just what this crazy thing is. We’ll give it a try here. The Wubble Bubble Ball is a huge inflatable ball that, when filled with air, becomes semi-transparent, exceptionally light and a really, really bouncy,

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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