The National Parenting Center

SEAL OF APPROVAL WINNER

Fall 2014

Surprise Butterfly Diary

Surprise Butterfly Diary adds a new twist to the standard children’s diary. It is a beautiful pink and purple diary with a fairy and butterflies on the cover. It comes complete with a marker and clip for keeping everything together. What makes this diary truly unique is the butterfly that comes with it. To begin you and your child open the book to the first page and insert the thin wispy butterfly. They then close the book and pull the orange tab on the bottom of the book. This is attached to a string and once the string is fully extended you then open the book again. As you open the cover of the diary your butterfly sails up in the air. Children were enchanted with this butterfly feature and parents felt that the excitement of playing with it could lead to them wanting to write in the diary on a regular basis. Early reports were that kids did keep coming back and were getting into the idea of recording their experiences and thoughts of the day.

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Recommended Age: 5
Price: $ 14.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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