Parents told us that anyone would feel comforted snuggling up to a Lyla Tov Monster. First, because she is so adorable and soft and second because (thanks to the hangtag that gives the backstory) she helps protect children from scary things at night. There is one more great backstory here, Madeline was created by a […]
Seal of Approval Report
It’s pretty hard to walk into a toy store and not run into Shopkins, which is why the brand was an instant magnet for young testers. These tiny plastic figures each come with a personality all of their own. The Hot Spot Kitchen comes with Chocolate Cake Jake and Valentina Vanilla Cake. The kitchen comes
The Shopkins craze is now showing signs of slowing down, so it was no surprise that it worked like a magnet for little girls in our testers centers. With its large picture of the house and see-through window that shows you exactly what youre getting inside, the package is so fun and inviting. Happy Places
The initial reaction from parents to Little Live Pets Puppy caught us a little off guard. Not enthusiastic would be putting it mildly. When we probed further we learned that this came from thinking that it was just another overpriced, wannabe lifelike animal toy with a one hour shelf life. That was all shattered quickly.
It might seem over the top to say that our testers were thrilled, excited, blown-away and even giddy about a product that washes veggies, but that’s exactly what happened. Many of our parent testers told us they will only buy organic fruits and veggies, so they didn’t think they needed a product like this. Then
The Lulyboo Baby Owl Lounge is a safe comfortable, cozy bed for your young children. The Lounge is made of soft material that testers said was very easy to wipe clean. Some parts unzip which you can then toss into the washer and dryer. The underside of the Lounge is waterproof which parents thought was
LeapFrog has created a fun little activity mat for toddlers with bright, colorful circles that definitely appealed to our little testers. The mat features baby animal illustrations holding different instruments that play when stepped on. Each number/animal plays a different song, and then, while that song is playing, your child can step on the other
Melody the Musical Turtle is a fun and interactive turtle toy that teaches children numbers, colors, patterns, and music. Melody (that’s what we all called her) has multiplayer options, but at an early age we found that solo play was often preferred. It will create a number of stimulating experiences through its bright colors and
Pretend play is a cornerstone of childhood development and the Count Along Register by Leap Frog is a great way to encourage it at home. The interactive register features lights and sounds to draw your child in. There are buttons that are easy to navigate with raised surfaces, perfect for tiny fingers. LeapFrog, who clearly
When it comes to LeapFrog, there is a built in level of trust and admiration that parents have, which allows them to start each review period with a leg up. At the same time, with such a high starting bar, they must continue to reach and top those lofty expectations. Which brings us to LeapStart,










