The National Parenting Center

Products for Babies

Treehouse Stack-Up

Treehouse Stack-Up

Treehouse Stack-Up was celebrated in our testing centers as being a breath of fresh air. Not gender specific (nothing to do with cars, trucks, dolls, etc.) it appeals to both sexes with its gender neutral colors (orange, green, beige) and gender neutral theme (treehouse). Also, it is nice to discover a toy that doesn’t require […]

SmartNoggin Reaching & Grasping Rings

These Reaching and Grasping Rings feature such a simple design but it packs a powerful punch as a developmental and entertainment tool that you can begin to use as early as one week old. Parents were thrilled to learn about the concept behind this toy. It allows a baby to enjoy different developmental stages from

Forest Friends Touch & Feel Puzzle

Everything about this Forest Friends Touch & Feel puzzle is designed to appeal to young toddlers. The forest friends (a bunny rabbit, a fox, an owl, and a squirrel) are adorable, and each has a touch and feel element that delights small children. The tactile experience helps this puzzle hold little ones’ attention longer than

Tranquilo Mat

Tranquilo Mat

So many parents told us that they wish they had a Tranquilo Mat when their baby was first born and just couldn’t be calmed or soothed. The mat is a soft, cotton covered, neoprene foam mat that comes rolled in a minimal packaging sleeve. The mat is easy to store since it rolls and has

On-the-Moove Activity Bar

On-the-Moove Activity Bar

As an entertaining activity bar for infants this is among the best our testers have ever seen. The activity bar has a variety of phrases and songs (over 45 of them!) which are great for babies to listen to, but its even better for the parent so youre not hearing the same thing over and

Crinkle & Roar Lion

Crinkle & Roar Lion

The Crinkle & Roar Lion is a sweet stuffed toy that offers a large array of sounds, phrases, and songs to entertain and even educate very little ones. Vtech has packed an impressive amount of entertainment into this little lion, allowing babies to experience a variety of tactile sensations, shapes, colors, letters and numbers, as

Beary Rumple

Beary Rumple

This super cute bear and is not your average stuffed animal. The Rumple Buddies bear is made out of a super soft but textured fabric so its gentile against the baby while also stimulating because its got a bumpy texture. The high contrasting colors of red, black, and white really capture and hold the attention

Laugh & Learn Crawl-Around Learning Center

Laugh and Learn Crawl-Around Learning Center is a great activity center for young babies from the age of six months to around two years old. It features three stages for playing and learning. There is a crawl through area that makes a sound when the baby goes through it, this both encourages and delights baby.

Suri the Octopus and Friends Teething Toys

These teething toys are ideal for infants who are just starting to put things in their mouths and are able to grasp objects. The set comes with a wheel, an octopus and an anchor. The colors are bright and appealing. The toys are made of a strong, durable, yet soft flexible material that easily withstands

Bolli

Bolli

The Bolli is a lightweight silicone ball, perfect for little hands to grasp and explore. Its easy for babies to stretch and squish which makes it great for sensory play. It is thin enough for infants to grasp easily, yet chunky enough to have some substance so that their manual dexterity gets a workout as

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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