The National Parenting Center

Toys, Puzzles, Dolls and More

Littlest Pet Shop Fairies Feature Pet

What could be more magical that putting an adorable, doe-eyed fairy in your hand and having it come to life with sparkly, glowing wings. Well according to our young testers, not much. The simple of act of having the bottom of the pet make contact with skin initiates the glowing. After a few seconds the […]

Koosh Solar Recon Ball Launcher

Just the name alone indicated to testers that this was not going to be your everyday toy shooter. The Koosh Solar Recon looks and feels like a high tech, space aged device and the experience exceeded expectations. Koosh balls slide into a tube at the top and then get “charged” with light so that they

My Little Pony Princess Wedding Castle Playset

My Little Pony fans will love this new playset addition to the brand. Introduced here are two new ponies that are exclusive to set, Princess Candace and Shining Armor. Everything is in place for acting out a magical wedding. Parents explained that these ponies often visited with other My Little Pony sets and ponies from

FurReal Friends Baby Butterscotch, My Magical Show Pony

The FurReal family of automated pets has a new member and when we saw it was a pony we knew what was coming from testers, especially those with little girls. As with all FurReal toys there is no setup, just open the box, switch them on and off you go. Butterscotch’s head moves when your

MARVEL THE AVENGERS S.H.I.E.L.D HELICARRIER

The confluence of awesome super heroes coming together in one movie was a dream come true for fans of the genre, so it was no wonder that finding a toy that carried the Avengers brand would be appealing. The toy tapped into the imagination of children who were excited to play act scenes. Parents enjoyed

Noahs Ark Foam Tub Toys

Noahs Ark Foam Tub Toys

Tub toys are a staple of childhood and these foam pieces, depicting the story of Noah and the Ark, are great for telling the story to your children. One of the best features of this set isn’t even the pieces but the packaging they come in. Usually you have to buy containers to keep all

OgoDisk RAQ

OgoDisk RAQ

Not exactly paddleball, or tennis, or Kadima, OgoDisk RAQ is a whole new genre of RAQuet game. One parent summed it up by calling it a “hand trampoline for balls,” that captured it as good as any other description. The RAQ is a nicely molded, colorful plastic paddle with a rubber mesh in the middle.

Matchbox Big Boots Ambusher

Toy trucks are the stuff of childhood and have been for so many generations. The Big Boots Ambusher joins the ranks of truck toys that capture the imagination and promote active play. The truck itself is quite sturdy and offers loads of activities and cool things to do. The Big Boots characters are cleverly designed

Cinderella Transforming Pumpkin Carriage

They have done it! Mattel has managed to take the magical transformation of a pumpkin to a carriage that we have watched for years on the screen, from animation to reality. The magic moment in the film happens right before your eyes with just a tug on the horse reins. The wheels pop up, the

Little Mommy Doctor Mommy Doll

We need to begin the review of this toy/doll by saying that teaching little girls that they can grow up to be doctors is something that really resonated with all our testers, the name of this doll did not. OK, so Mattel whiffed on the name but for imagination play value they struck gold. The

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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