The National Parenting Center

Toys, Puzzles, Dolls and More

Half Shell Heroes Headquarters Playset

Parents told us that the moment they saw this big Ninja Turtle package, they felt confident they knew that their kids would flip. The package screams action and interactive imaginative play. One of the reasons the box is so big is that there isn’t a lot to assemble. As soon as you open the package, […]

PowerPuff Girls Deluxe Flip To Action Playset

When it comes to spy toys, most of the one’s you’ll find on toy shelves skew towards boys. Spin Master decided to throw out that old playbook and let the girls take over. We learned that lots of little girls love the idea having a secret life as a double agent where they can do

Brightlings

Brightlings

Brightlings is an interactive, singing, and talking doll. Its cute design with its big lit face and cute stuffed body worked like a magnet with our young testers. Brightlings love to talk and sing, they can say over 100 phrases including “I love you” and “How are you feeling”? Depending on how your child holds

Build A Bear Stuffing Station

The Build A Bear Stuffing Station is a wonderful easy-to-use toy that provided our testers with hours of fun. For any child who loves stuffed animals, this is a great way to personalize the experience of owning a stuffed toy. Children will often take their creativity to an extra level for things they create, and

Road Rippers Dino Hauler

Toy State’s Road Rippers Dino Hauler is a captivating, fun and exciting monster truck. If you have a child that is into trucks and/or dinosaurs, this needs to zoom of the top of your shopping list. The Dino Hauler monster truck is exceptionally rugged and durable, it would have to be if it’s gonna be

Cat Junior Operator Combo Hauler

Parents had lots to say about this impressive toy from Toy State and almost everyone was filled with superlatives. They applauded the smart system where the screws required to build the toy are already secured in place so that you can never lose them. This simplifies the build for little ones and ends parents frustration.

Storytime Huxley

Huxley is a well-crafted stuffed animal with the added bonus of being able to read stories along with your child. How fun is that? Huxley is very soft, cute and cuddly. He’s so soft and cuddly that parents said they had no problem with their kids sleeping with him because he is like a big

Care for Me Learning Carrier

This adorable play set for toddlers was a big hit with young testers. The set is made of durable thick plastic that is easy to clean and will easily withstand a lot of toddler play/abuse. The puppy is soft and quickly became a popular item in our testing centers. The accessories are cute little extras

Go! Go! Smart Friends Enchanted Princess Palace

The beautiful colors and design of this enchanted palace will dazzle your little princesses, and that’s before they start discovering all its wonderful interactive elements! The palace has a princess, Darla, who speaks a variety of phrases when placed on different hot spots. The phrases often elicited responses from little girls playing with her, and

Go! Go! Smart Wheels Treasure Mountain Train Adventure

Testers were quite impressed with VTech’s Go! Go! Smart Wheels Treasure Mountain Train. Your train enthusiasts will love it, but the appeal reaches far beyond that group. The track can be configured in different ways, younger children will need help setting up the track and will happily watch the battery-operated train go around, but the

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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