The National Parenting Center

Toys, Puzzles, Dolls and More

Belle Musical Tea Cart

Belle Musical Tea Cart

Adorable is the first word that came to mind when our testers first saw this little tea cart. Any child that loves Beauty and the Beast will be immediately entranced. The cart has appealing pink and yellow colors that are crisp and bright. Mrs. Pots and Chip are utterly charming and look exactly like they […]

Tsum Tsum Countdown to Christmas Advent Calendar by Jakks Pacific

If your family loves counting down the days to Christmas and you either use or are considering using an Advent calendar to do so you might want to do it with Disney’s Tsum Tsum characters to add a new twist. Just as with the big day itself children enjoyed the suspense of what was inside

Star Wars InterTech Stormtrooper Figure by Hasbro

Star Wars Imperial Stormtrooper combines one of history’s most beloved movie franchises with one of its signature characters to create a toy that kids flipped over. This isn’t just a static action figure. Your child will be able to interact with the toy in exciting new ways. He lights up with a touch and is

Disney Store Classic Moana Doll

Disney Store Classic Moana Doll

Moana is Disney’s newest heroine and, because the movie hadn’t been released during our testing period, it was interesting to see that children were still drawn to it. This is either a case of Disney’s marketing being highly effective or Moana is just a really appealing doll. Parents noted that Moana breaks all stereotypes of

Bright Beats Learnin Lights Dance Mat

Testers found Bright Beats Learnin’ Lights Dance Mat to be an appealing and alluring toy for little ones. The Dance Mat got kids moving and bopping along with its great lights, sparkling colors and interactive sound. When your child crawls or walks on it, the mat comes to life. When they do, it starts the

Huggers

Huggers

Who doesn’t like soft, cuddly stuffed animals? After two months of testing, we can once again report that the answer is, no one! Huggers are well-made, very well stitched, soft, plush, animals that have adorable faces and big outstretched arms ready to hug your child. Wild Republic creates these stuffed friends in a wide variety

Adventure Series Playsets

Wild Republic’s Adventure Series playsets have an impressively diverse variety of imaginative themes in the line and chances are there’s one that will connect with your child. Testers found these sets to be well-made with a nice attention to detail and quality. Wild Republic already has several Seals in their product lineup so seeing testers

LASER X

LASER X

For anyone who has gone to and enjoyed playing LaserTag wait until you get a load of these. NSI has brought the arcade version home and the result is fantastic. Several companies have attempted to recreate the arcade experience but as of today these laser guns are the best on the market. Incredibly easy to

Go! Go! Smart Wheels Press & Race Vehicles

If you have a child who is obsessed with all things involving cars and trucks, then this is the product for you! These are bright, fun & loud, they are durable and they’re FAST! VTech’s Go! Go! Smart Wheels Press & Race Vehicles delivers toddlers and preschoolers hours of fun. Unlike many cars on the

Baby Beats Monkey Drum

The Baby Beats Monkey Drum features bright colors, lights, movement and fun sounds so it was no wonder that it attracted every little tester. There is much more than the initial appeal though. This toy is all about the cause and effect experience that is so important in toys marketed to this age group. When

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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