The National Parenting Center

Toys, Puzzles, Dolls and More

Ultimate Florida Speedway by Mattel

Ultimate Florida Speedway by Mattel

Despite the massive, long-lasting popularity of the Cars franchise and considering the theme of the movies, it is surprising that this is the first racetrack we have seen featuring the Cars license. Better late than never according to our testers, especially those with Cars fans at home. Disney might have waited but they got it […]

PLAYMOBIL Pharaohs Pyramid

After two months and loads of testers, the verdict was clear, PLAYMOBIL got it right with their Pharaoh’s Pyramid. This huge pyramid replica really fosters creative and imaginative play while exposing children to the fascinating history of the ancient Egyptians. After you get past the fun first hour or so of set up, your child

Ben 10 Rustbucket Vehicle & Playset

If your child is a fan of the Ben 10 Rustbucket cartoon series then chances are you are going to have a hit on your hands with this Vehicle and Playset. Through two months of testing we discovered that one of the real standouts of this toy is how a relatively small truck turns into

Daniels Tigers Sing Along with Daniel Tiger

Based on the PBS Kids hit show Daniel Tiger, this easy-to-tote recorder was a hit with our testers. Children loved singing along to favorite Daniel Tiger songs or merely talking and marveling at how it projected their voices. The instructions are simple and children quickly picked how to operate it. This toy is designed and

Splatoon Splattershot Blaster

Splatoon Splattershot Blaster

Some parents will instantly dismiss any product that promotes gun play, we hear it a lot and we totally understand where that comes from, especially in the light of recent news. Testers who felt that this was a fun, physical extension of a video game they were familiar with did not bring those qualms to

Pop-a-Balls™ Push & Pop Bulldozer™

VTech’s Pop-a-Balls Push & Pop Bulldozer is an extremely entertaining toy for toddlers. It provides three of the great play elements that toddlers love, balls, trucks and music. Parents felt the design was the real standout here. The colors are bright and attractive. The striped construction-decals are an excellent touch. The long handle that helps

Pull & Discover Activity Elephant™

The Pull & Discover Activity Elephant is a well-made toddler toy that testers felt could last for several years and through the early developmental stages of multiple children. The bright colors, fun voices and songs really appealed to our little testers aged 1 to 3. The toy includes puzzle pieces that are stored on the

GearZooz™ Roll & Roar Animal Train™

According to our testers the GearZooz Roll & Roar Animal Train will quickly become one of the most frequently played with toddler toys in your house. That’s a pretty big statement. The train, which is bright, colorful and instantly appealing, is a classic pull toy with a string attached to the front, but its combined

Zoo Jamz Stompin Fun Drums™

Vtech is known for its colorful, bright, engaging, educational and durable toys has created another fun, colorful and seriously appealing one here. The drums are a snap to put together taking no more than five minutes. The included seat is a perfect height for your little one to work on that drum solo. Parents found

Go! Go! Smart Friends® Shimmering Seashell Castle™

Go! Go! Smart Friends Shimmering Seashell is an eye-catching toy, full of vibrant colors, captivating light-up features, and audio from Pearl the Mermaid. After two months of intensive play it was the opinion of testers that this is a well built and easy to use playset. The parts move well, treasure chests open and close,

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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