The National Parenting Center

Toys, Puzzles, Dolls and More

Shopkins Shopville Super Mall

You’ve probably never heard of Shopkins, it’s a relatively obscure line of…(yes we’re kidding, you are likely stepping over something Shopkins right now). If you think you’ve seen and/or bought it all, think again. You haven’t seen or experienced the self-proclaimed Largest Shopkins Playset Ever! This large, bright pink, colorful, play set has it all. […]

Little Live Pets "My Dream Kitten" Cuddles

If you have a little pet lover at home but aren’t ready, or in position to take on the considerable responsibility of adopting a real one, perhaps My Dream Kitten could fill the bill until circumstances change. The squeals of excitement from our little testers when they first laid eyes on Cuddles’ packaging were, let’s

Happy Places Shopkins Disney Princess Townhouse

Dollhouses never go out of style, and this Happy Places Disney Princess Townhouse is no exception. The set is cute, inviting, colorful and interactive. It is part of the much larger Shopkins brand of toys which means you can connect multiple sets, put them side-by-side, and create your own little neighborhood. Inside the townhouse your

Tall Dreams Ensemble

Tall Dreams Ensemble

Within moments of seeing this baby doll, then picking it up and feeling the quality, care and crafting that obviously went into creating it, there was a feeling among testers that the “Tall Dreams Ensemble” is a seriously high-end doll. Even before opening the beautifully designed antique-style box, parents were enchanted by the fantasy of

Incredibles 2 Jack-Jack Attacks

Incredibles 2 Jack-Jack Attacks

Disney’s The Incredibles is chock full of wonderful, colorful characters but perhaps none as dynamic as Jack Jack who always finds a way to steal the show. This cute, slightly mischievous, adventurous baby has certainly endeared himself to fans of the franchise. This is why it makes sense that JAKKS Pacific would want to present

Pull-Back Marble Racers

Pull-Back Marble Racers

These Pull-Back Marble Racers are a prime example of how “good things come in small packages.” Packed inside this small package is a fun, durable and very entertaining toy car. The little race car is made of sturdy plastic which is great because it can crash into walls and fly off tables without breaking apart.

Max Flex RC 250 Blaze

Max Flex RC 250 Blaze

The Max Flex 250 Blaze Edition is truly an awesome R/C race car and track play set with super cool glow in the dark features that will make any kid or adult go “WOW”! The race car and track set encourages kids to be creative by building their own race tracks and controlling the car

Magnetic Mix or Match Animals

Magnetic Mix or Match Animals

Testers and their children absolutely fell in love with Popular Playthings’ Magnetic Mix or Match Animal play set. The set comes with four of the most recognizable safari animals: giraffe, elephant, tiger and alligator. Each animal has bright, distinctive colors that come apart at their head, body and limbs. The body part molds are made

Magnetic Build A Truck

Magnetic Build A Truck

Mix and Match Build-A-Truck brings together the best of two worlds in terms of childrens toys – trucks and magnets. This mix-and-match set really allows for children to use their imaginations and critical thinking while having fun creating their own style of construction truck. Children will enjoy being able to mix and match the fronts

Adoption Baby Precious

Adoption Baby Precious

Have a Child that loves baby dolls? If so, Baby Precious is for them. Adorably packaged in a box with a see-through “window” where your children can see babys sweet face “sleeping” before “adopting” her. While the name on the box is Precious there is an adoption card that is left blank so that your

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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