The National Parenting Center

Toys, Puzzles, Dolls and More

Piccoli Horses Classic 14" Plush

Piccoli Horses are soft, high-quality plush toys, that impressed our parent testers, many of whom told us that they stand out in the sea of plush toys. The stuffed animal itself is very well made. The feet are weighted and it is well stuffed so that the horse is quite soft but can still stand […]

Max Flex RC 300 Combo Edition

Max Flex RC 300 Combo Edition

Skullduggery has done it again. Expanding their Max Flex RC Line they have created a racing set that is easy to set up, provides hours of fun play, is customizable, and looks totally cool. Once you see the track lit up with lightning streaks, especially when you turn off all the lights, you will be

Zoom Tubes RC Car Trax Set

Zoom Tubes RC Car Trax Set

The Zoom Tubes RC Car Trax Set is a unique car racing set that defies gravity and traditional norms like a flat track, that’s so 2017! The box is ingeniously designed to get your motor revving. Kids were tearing at the package excited to get down to it. Inside you’ll find a series of curved

Rise of the Teenage Mutant Ninja Turtles Turtle Tank

At this point, the Teenage Mutant Ninja Turtles have taken their place as an institution, and they have proven over and over that they can still provide their fans with engaging, quality playtime. The Turtle Tank is no exception. Once assembled by an adult (10 minutes tops), the tank is easy for a 4-year-old to

Fuzzy Wubble

Fuzzy Wubble

The verdict is in on Fuzzy Wubbles, they are incredibly adorable. Do you need to know more? OK. There are quite a few Wubbles in the NSI line-up, each one as adorable as the other. By tapping into the anime trend of almost shockingly large eyes, kids were immediately drawn to them. It’s so colorful

Selmas Dolls

Selmas Dolls

Selma’s Dolls are beautiful and a lovely way to teach your children about individuality and unity. There are three lines in this new assortment of dolls. Annie, a down syndrome friend, Lola, a Mexican-American friend and Ameena, a Muslim friend. The message of tolerance, acceptance, and compassion were clearly the driving force behind these sweet

Magic Tracks Turbo RC

Magic Tracks Turbo RC

Parents were effusive in their praise for this fantastic new RC race track system. Right off the bat, they were taken with the packaging which they described as extremely appealing. The track itself is cool, colorful, and it glows in the dark! It is fully customizable, as you can easily separate the track wherever you

MagicPad

MagicPad

The Magic Pad provides a new spin on coloring and drawing, and after two months of reviews by parents and kids, we can state confidently that it’s a winner. The Magic Pad comes with three dual-sided unique markers that almost magically bring their artistic creations to beautiful illuminated life. Kids can draw freehand on the

Lots to Cuddle Babies 13" Twin Doll

These 13-inch twin babies are the perfect introductory “baby” for toddlers to carry around and shower with love. Packaged together in a simple, frustration-free box, these twin babies have soft bodies and a relatively soft plastic head which makes them perfect for cuddling. The expressions of the babies are both quite sweet, and appear “life-like.”

Lots to Cuddle Babies 20" Doll

Some parents told us that they were a little dubious when reading JC Toys’ claim that their new doll, “Looks and Feels Like a Real Baby!”. Then they got to spend some time with her. Taking in the face, the beautiful blue eyes, and the cute hands and feet of the doll, all designed with

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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