The National Parenting Center

Toys, Puzzles, Dolls and More

Happy the Birthday Bird

Happy the Birthday Bird

Our parent testers were enthusiastic and effusive in their review of this adorable new doll/book from Happy Products. They gushed over the gender-neutral, soft, endearing stuffed bird but also the idea of making birthday memories that their children could hold onto long after the big day had passed. The included book has a QR code […]

Air Hogs Stunt Shot

Air Hogs Stunt Shot

The Air Hogs Stunt Shot is going to take its place as a family favorite when it comes to R/C toys. Free of bells and whistles that, when you think about it, really aren’t all that important when it comes to producing a great R/C experience. The Air Hogs Stunt Shot is plain and simple

GUND My Pet Puddles

GUND My Pet Puddles

At first glance, My Pet Puddles looks like just another cute, stuffed puppy. Hey, we all love great stuffed things but, been there, done that. Here comes the part you were waiting for, Puddles has some tricks up his sleeve that makes him downright adorable and fun! Turn him on, and you’ll hear his sweet

GUND Pusheen Squisheen Sitting Pose

Pusheen is a webcomic which may or may not have anything to do with this doll’s appeal. Our guess is it probably doesn’t because what GUND has done in creating this doll for their Squisheen collection is design a lovable mush that your children won’t be able to resist, GUND uses a unique fabric that

Batman 2-in-1 Batcave Playset

Watching children play, freely allowing their imagination to take flight, is one of the great joys of parenthood. The Batman 2-in-1 Playset is one of those toys that foster this kind of play. Aside from the coolness of it being a “Batman” themed playset, this is a toy with loads of possibilities when your little

Alter Nation Action Figures

Alter Nation Action Figures

Wow, wait until you lay eyes on these figures, trust us, you have to see them in person to appreciate and marvel at the ingenuity behind this ridiculously unique lineup of action figures. Each box includes detailed information about the animal-human hybrid that Alter Nation is all about. It explains what animals it is a

Whatsitsface

Whatsitsface

Whatsitsface is a plush toy created to help little ones identify, get in touch with, and in some cases, help them express feelings. This isnt a classic, soft cuddly plush doll. The doll’s body is but the head, where the emotional interaction all happens, is hard plastic. There is a reason for that; its where

Helping Heroes Fire Station

Vtechs Helping Heroes Firestation further burnished VTechs sterling reputation for creating superb, fun, and educational toys. To everyones delight, the toy is ready to go as soon as you take it out of the box. There are so many play options. With music, exploration, and story options, your child will spend hours with this toy.

Jiggle & Giggle Fishing Set

Parent testers saw VTechs Jiggle & Giggle Fishing Set as a fun way for kids to engage with an active toy during these challenging times. Being able to “fish” for objects, “catch” them, and then be rewarded with fun songs and giggles was just the right tonic for the times. The premise is simple: kids

Go! Go! Cory Carson OTools Construction Site

The Go! Go! Cory Carson OTools Construction site is an excellent way for kids that enjoy breaking things to do so in a constructive (not destructive) manner. You might expect to hear that from one particularly frazzled parent. Not so, we heard it numerous times! Maybe its a sign of these crazy times. The big

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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