The National Parenting Center

Lulyboo Baby Owl Lounge

The Lulyboo Baby Owl Lounge is a safe comfortable, cozy bed for your young children. The Lounge is made of soft material that testers said was very easy to wipe clean. Some parts unzip which you can then toss into the washer and dryer. The underside of the Lounge is waterproof which parents thought was […]

Learn & Groove Musical Mat

LeapFrog has created a fun little activity mat for toddlers with bright, colorful circles that definitely appealed to our little testers. The mat features baby animal illustrations holding different instruments that play when stepped on. Each number/animal plays a different song, and then, while that song is playing, your child can step on the other

Melody the Musical Turtle

Melody the Musical Turtle is a fun and interactive turtle toy that teaches children numbers, colors, patterns, and music. Melody (that’s what we all called her) has multiplayer options, but at an early age we found that solo play was often preferred. It will create a number of stimulating experiences through its bright colors and

Count Along Register

Pretend play is a cornerstone of childhood development and the Count Along Register by Leap Frog is a great way to encourage it at home. The interactive register features lights and sounds to draw your child in. There are buttons that are easy to navigate with raised surfaces, perfect for tiny fingers. LeapFrog, who clearly

LeapStart

LeapStart

When it comes to LeapFrog, there is a built in level of trust and admiration that parents have, which allows them to start each review period with a leg up. At the same time, with such a high starting bar, they must continue to reach and top those lofty expectations. Which brings us to LeapStart,

Square Panda Phonics Playset

After two months of testing the verdict was clear, Square Panda Phonics Playset is one of the finest, most well-developed and ingenious educational products we have seen to date. The set works with your iPad and covers phonics from the beginning of letter recognition to spelling complex words. Just connect your iPad, download your apps,

Mega Tracks

Mega Tracks

For many generations now, the Lionel name is a blast from the past and is associated with the coolest, classic trains of childhood… the Gold Standard if you will. The Mega Track Corkscrew Chaos is not your father’s train set. Instead, it has been built for the new generation of serious car lovers. To begin,

Half Shell Heroes Headquarters Playset

Parents told us that the moment they saw this big Ninja Turtle package, they felt confident they knew that their kids would flip. The package screams action and interactive imaginative play. One of the reasons the box is so big is that there isn’t a lot to assemble. As soon as you open the package,

TUTTI FRUTTI Party Bucket

How do you improve on a classic like Play-Doh? Canadian based BOJEUX has created an alternative modeling clay and put it all in a single bucket along with a bunch of toys, including different molds and extruders to help your child create different shapes and elements. As far as modeling clay goes this is good

Pingpole - Giraf & Yetis

The Pingpole board game is really two games in one, both of which you have likely seen before, but never quite like this. One side of the board has elements reminiscent of a wooden pinball machine, the game “Fastrack,” and features the ever popular Angry Birds. To play, you slingshot a round wooden piece (with

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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