The National Parenting Center

Little Tikes 3-in-1 Sports Zone

If you have little athletes-in-training at your house, Little Tikes 3-in-1 Sports Zone is a terrific activity center. Any system with 3 games in one toy without the storage issues, is going to connect with parents, especially those with houses already stuffed to the brim with toys. The flashy colors, lights and songs made Sports […]

Doc McStuffins Baby All in One Nursery by Just Play

Doc McStuffins Baby All in One Nursery by Just Play

If your little one loves caring for plush toys and dolls, the Doc McStuffins Baby All in One Nursery is sure to please. This role-playing center has everything imaginable to nurture and care for their toys. The most impressive takeaways for parent testers was it’s impressive size, the number of accessories it comes with, and

Disney Tangled: The Series Swinging Locks Castle Playset by Hasbro

Disney Tangled: The Series Swinging Locks Castle Playset by Hasbro

Watching and being enchanted with the world of Tangled is one thing, being able to dive into imagination play with this colorful castle takes it to a whole different level. Right out of the box parents praised how easy and quick assembly was, which means less anxious wait time and more play time! Once assembled

Disney Tangled: The Series Rapunzel Doll by Hasbro

Disney Tangled: The Series Rapunzel Doll by Hasbro

The Tangled world has enchanted so many little girls and this adorable, posable Rapunzel doll will surely keep that passion alive. Parents loved the phrase Disney printed on the back of the package: Rapunzel “is postponing her duties as a princess to seek out adventure…” What a great sentiment and attitude to pass on to

Macks Mobile Tool Center by Just Play

Macks Mobile Tool Center by Just Play

Disney Car fans, look no further, this toy is gonna blow your doors off! Our testers first impression of Macks Mobile Tool Center was its colossal size. The bright glossy Mack coupled with a full-size Lightning McQueen makes this toy irresistible to Cars fan. After taking in the significant size of this toy youll quickly

Ultimate Florida Speedway by Mattel

Ultimate Florida Speedway by Mattel

Despite the massive, long-lasting popularity of the Cars franchise and considering the theme of the movies, it is surprising that this is the first racetrack we have seen featuring the Cars license. Better late than never according to our testers, especially those with Cars fans at home. Disney might have waited but they got it

Reading Eggs Junior

Reading Eggs Junior

The creators of Reading Eggs understand the fact that young children are naturally drawn to “screen time” so they built an educational program that uses that attraction to teach. What parents loved about Reading Eggs Junior is that it is perfect for getting preschool-aged kids interested in stories, songs and sounds using bright colors, fun

Double-Sided Artist Easel

Double-Sided Artist Easel

If you are a parent eager to encourage creativity and introduce art in your child’s life then, according our testers, the Double-Sided Artist Easel needs to be on both your radar and your shopping list. For a very reasonable $30, you can use this easel in 3 different ways. On one side you will find

BLAMtastic Booty Spray

When it comes to your baby’s bum as parents we always want to make sure we are using great, safe products to help ease the pain of diaper rash… or even better, a product to help prevent it. Let’s face it, there comes a time after your baby is born that you get tired of

Snuggle Me Organic

Snuggle Me Organic

Almost all newborns need to be held…a lot. The first few month with your baby are almost nothing but holding, carrying, cuddling, holding some more and some more. This leaves virtually no time for showers, making food or pretty much anything without a baby lovingly attached to you. Along comes Snuggle Me Organic a soft

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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