The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2020

Story Time Chess

Story Time Chess is not a new variation of the timeless, classic game; what it is, is a complete chess course! The game offers a level of education about the game of chess that few of our parent testers had seen before. Every aspect of this new product is so well thought out. Each piece is well-produced; the cardboard characters that attach to the main game pieces are thick and not easily bent. The pawns are a sturdy plastic material that feel nice in your hands. These chess pieces and all of their moves are introduced as bold characters through imaginative storytelling, in a smart, creative, and original way. The stories are just the right length as well as fun and engaging. We found that even the youngest players remained captivated and wanted to hear more. You will all play several times until it becomes more and more familiar with the story playing in the back of each player’s mind as they make their moves. Once everyone becomes confident at playing chess, you can just flip the board over and play the real deal. Parents are always delighted to find a game (or toy) that fits back in its box as quickly, neatly, and efficiently as Story Time Chess does. This is a different from the traditional introduction to chess for sure, but it is one that does it so very well.

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Recommended Age: 3 and Up
Price: $ 49.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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