The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2020

Ravel Tales

There is a toy trend we’ve been watching, a growing number of new products hitting the market that feature unknown contents. It’s all about the excitement surrounding that moment that kids open and discover what’s inside. Sunny Day Entertainment has jumped on board, but instead of filling their mystery package with trinkets or other forgettable items, your child will find a craft kit. We had the opportunity to open numerous packages and discovered that there are 14 different possibilities, which then puts it squarely into the collector class of toys. A cute aspect of the surprise is that even after opening the package, you don’t know what you got until you unravel (get it?) the yarn, which keeps the identity of the animal a secret. Children who had never done or shown any interest in sewing were suddenly eager and anxious to learn. Thanks to the instructions that are easy to follow, they could and did. It’s not all about sewing; there are other items like stickers, accessories, and more. For under $10, testers found this to be a fun, inexpensive experience that they would happily give to their children or others as a gift.

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Recommended Age: 5 and Up
Price: $ 9.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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