The National Parenting Center

Seal of Approval Report

Ultimate Florida Speedway by Mattel

Ultimate Florida Speedway by Mattel

Despite the massive, long-lasting popularity of the Cars franchise and considering the theme of the movies, it is surprising that this is the first racetrack we have seen featuring the Cars license. Better late than never according to our testers, especially those with Cars fans at home. Disney might have waited but they got it […]

Reading Eggs Junior

Reading Eggs Junior

The creators of Reading Eggs understand the fact that young children are naturally drawn to “screen time” so they built an educational program that uses that attraction to teach. What parents loved about Reading Eggs Junior is that it is perfect for getting preschool-aged kids interested in stories, songs and sounds using bright colors, fun

Double-Sided Artist Easel

Double-Sided Artist Easel

If you are a parent eager to encourage creativity and introduce art in your child’s life then, according our testers, the Double-Sided Artist Easel needs to be on both your radar and your shopping list. For a very reasonable $30, you can use this easel in 3 different ways. On one side you will find

BLAMtastic Booty Spray

When it comes to your baby’s bum as parents we always want to make sure we are using great, safe products to help ease the pain of diaper rash… or even better, a product to help prevent it. Let’s face it, there comes a time after your baby is born that you get tired of

Snuggle Me Organic

Snuggle Me Organic

Almost all newborns need to be held…a lot. The first few month with your baby are almost nothing but holding, carrying, cuddling, holding some more and some more. This leaves virtually no time for showers, making food or pretty much anything without a baby lovingly attached to you. Along comes Snuggle Me Organic a soft

Tummy Shield

Tummy Shield

If you have ever been driving and had to come to an abrupt stop, or even worse, been in an accident, you know that your seat belt will suddenly lock to hold you tightly in place so you dont fly forward. Unfortunately, one of the places you would feel this the most is right across

Stikbot Movie Sets

As parents we need to keep a keen eye out for products that truly connect with our kids. We must strive to identify what excites them and then give them access to outlets and products that let them shine. Stikbot Movie Sets are a unique way to ignite the spark of creativity in children who

IDO3D 3D Print Shop

IDO3D 3D Print Shop

3D is everywhere and there is considerable excitement as the once only high-tech device has become more affordable and scaled down so that kids can use and learn the technology. For people who have been following the growth of 3D and know what it can (and cannot) do, there is a caveat when it comes

PLAYMOBIL Pharaohs Pyramid

After two months and loads of testers, the verdict was clear, PLAYMOBIL got it right with their Pharaoh’s Pyramid. This huge pyramid replica really fosters creative and imaginative play while exposing children to the fascinating history of the ancient Egyptians. After you get past the fun first hour or so of set up, your child

Operation: Escape

Escape Rooms are popping up everywhere, and for good reason, they are awesome and a fantastic family/group activity. Yulu has taken many of the best elements of Escape Rooms and somehow fit it inside a box. Operation: Escape has officially raised the bar on traditional scavenger hunting games, taking it to the next level by

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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