The National Parenting Center

Toys, Puzzles, Dolls and More

Madame Alexander Baby

Madame Alexander Baby

Madame Alexander is best known for their larger sized, more grown up dolls—but they have scaled things down here and testers were pleased with the results. This baby doll is a sweet, soft little keepsake doll that is perfect for any baby or toddler girl. She is soft and safe enough for a baby to […]

Matilda, Your Tudor Girl

Matilda, Your Tudor Girl

Matilda breaks all the molds when it comes to 16″ dolls you may be familiar with. She is a historical doll complete with a backstory explained in the enclosed book. Everything about Matilda shouts quality, beauty and attention to detail. This is not a Barbie or even and American Girl Doll as evidenced by the

GUND Sleepy Seas Sounds & Light Whale

This Sleepy Seas Sounds and Light Whale from GUND was an instant hit in our testing centers. To begin with he is absolutely adorable. Incredibly soft and well-padded you really won’t feel the speaker tucked inside the body. Parents were particularly impressed with the quality of the construction. The thread used to sew the whale

Playstix Deluxe

Playstix Deluxe

Anyone old enough to remember early construction toys will instantly make an association with Playstix Deluxe and the venerable Lincoln Logs. This is a very simple construction toy, made up of six different kinds colored sticks of varying lengths. There are also wheels to add the element of movement if your child elects to build

Mix or Match Vehicles

Mix or Match Vehicles

This is a play set that admittedly caught many of our testers by surprise. They had never heard of Popular Playthings and the packaging is a little vague about what kind of play experience is inside. Once they opened the box their opinions quickly changed. They were pleasantly surprised at the quality and overall look

Surprise Butterfly Diary

Surprise Butterfly Diary adds a new twist to the standard children’s diary. It is a beautiful pink and purple diary with a fairy and butterflies on the cover. It comes complete with a marker and clip for keeping everything together. What makes this diary truly unique is the butterfly that comes with it. To begin

Paw Patrol Vehicles

Paw Patrol Vehicles

This is a line of vehicles designed to complement Nick Jr.’s popular Paw Patrol series. Each vehicle is made of durable hard plastic, is very well constructed and clearly designed for vigorous play. The character has moveable arms, legs and a swiveling head. The vehicle features a moveable drill and scoop. You can be sure

Paw Patrol Action Pup with Badge

Paw Patrol is one of the most popular programs on Nick Jr. and kids who are fans of the show were thrilled when they saw these toy figures of their favorite characters. Parents were impressed with the incredible likeness which was translated from the screen to these action figures. The articulation is pretty basic, limited

Air Hogs HyperTrax

Air Hogs HyperTrax

Air Hogs has added another cool new RC vehicle to its lineup. The HyperTrax does exactly as advertised on the box, it provides hours of fun no matter where you play with it. The design is very appealing, even in the box and testers couldn’t wait to get going. Luckily charging time is pretty quick

Paw Patrol on-A-Roll Marshall

Being able to playact scenes and action from the very popular Paw Patrol TV series with this transforming toy was a real treat for young testers. The dog house/fire truck can be pulled out for a longer hook and ladder truck. Children loved creating scenarios where they could race to the rescue. This type of

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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