The National Parenting Center

Seal of Approval Report

The Kites Ready To Fly - Popup Stunt Kite Magic

Flying a kite is a childhood rite of passage, and this colorful, inviting, easy-to-use pop-up kite is ideal for the beginner to advanced kite-flyer. The kites beautiful and bright colors are visible through the packaging and got everyone excited to take it to the skies. You’ll find a brief instruction manual, but the kite is […]

A Loveliness of Ladybugs

A Loveliness of Ladybugs

A Loveliness of Ladybugs is a bright, colorful, wonderfully illustrated learning tool that also happens to be an adorable book. The vivid nature of the pictures certainly caught the attention of children. This came as a pleasant surprise to parents who told us those same kids were previously drawn almost exclusively to electronics and not

Total ZL70

Total ZL70

If you are ready to kick the excitement up a notch this summer, you are reading the right review! Providing that you have the perfect spot between two trees or uprights, testers insist that you not think twice about getting this for your home. Let’s dig a little deeper and understand why. Installation is pretty

Air Pogo Xtreme

Air Pogo Xtreme

This next-level, reimagined pogo stick from Adventure Parks thrilled testers young and old who described it as “beyond fun.” How’s that for the open of a product review? Part swing, part pogo stick, this takes the traditional activity toy of the ’60s and ’70s and brings it squarely into the 21st century. Air Pogo Extreme

Ravel Tales

Ravel Tales

There is a toy trend we’ve been watching, a growing number of new products hitting the market that feature unknown contents. It’s all about the excitement surrounding that moment that kids open and discover what’s inside. Sunny Day Entertainment has jumped on board, but instead of filling their mystery package with trinkets or other forgettable

Story Time Chess

Story Time Chess

Story Time Chess is not a new variation of the timeless, classic game; what it is, is a complete chess course! The game offers a level of education about the game of chess that few of our parent testers had seen before. Every aspect of this new product is so well thought out. Each piece

Mobo Wobo 2-in-1 Rocking Baby Balance Bike

This 2-in-1 Rocking Baby Balance Bike can be a stand-alone baby bike, or with a simple snap into the rocking base, it can transform to become a rocker. Both the metal bike and rocking base are very durable, and to our tester’s eyes appeared that it would stand the test of time. The frame is

Globber GO-UP Sporty Pastel

Scooters have become an essential part of the childhood experience. Multifunction ride-ons are an even more versatile and appreciated (by parents) toy that can offer years of active play and fun. Testers appreciated how easy the Globber was to assemble. There is no hardware required. The ease of adjusting the scooter is remarkable, and its

Petilou Sensory Shapes

It would be impossible to overstate how enthusiastic our testers were with this new shape sorting puzzle from Le Toy Van. Parent after parent raved about the quality and durability of this toy, describing it as outstanding and sure to last an extremely long time! They felt it was the type of toy that would

Papaton Shadow Theater

Inside the beautiful packaging of the Papaton Shadow Theater, you will find a world of imaginative adventure awaiting. The box is so elegant and well-designed that both parents and children were excited before they even opened it. The big piece that you’ll start with is the set (or stage), which comes loaded with all the

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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